Marketing
PPC AdvertisingHow to Make a Great Facebook Ad (With Examples)
Zoe Stimpson·There is so much content flying around on the internet that it’s challenging for brands to stand out through all the noise.
SEOWhat Are Search Terms (and How to Find Them)
Zoe Stimpson·Every time you type a phrase into your search engine, you’re using a search term.
PPC AdvertisingProfitable Online Advertising Checklist!
James Ketchell·GoalsStart with the end in mind. What is the goal of the advertising campaign? Generate leads, downloads, purchases?
PPC AdvertisingHow much should I spend on google & facebook ads each month?
James Ketchell·This is a marketing question I get asked A LOT. I always respond with a question of my own. Are you treating marketing as an expense or an investment?
PPC AdvertisingRetargeting Ads That Will Bring Your Audience Back
Zoe Stimpson·You know that one ad you keep seeing: The one for that embarrassing t-shirt your friend messaged you about that just couldn’t be real? (It was.
SEOHow to Use Header Tags and H1 Tags for SEO
Zoe Stimpson·Headings don’t just make the content on a webpage better organized and easier to read. They are also critical to good technical SEO.
PPC AdvertisingA Guide to Sitelink Extensions: Improve Your PPC Ads
Zoe Stimpson·To PPC beginners, it can seem like managing your PPC budget is half the battle when it comes to creating strategy.
Email MarketingHow to Make Your Emails More Interactive
Zoe Stimpson·Creating a successful website that brings in traffic can be tricky at times. However, it is completely doable, especially in 2021.
Content Marketing11 Steps to Successful Content Development: 2021 Guide
Zoe Stimpson·Your website content can be anything from universally appealing blog posts to infographics and success stories.
Email MarketingEmails Going to Spam? 12 Reasons Why That Happens and What You Can Do About It
Zoe Stimpson·Are you worried that your emails won’t reach your customers’ inbox? That your bottom line will get a hit because of how spam filters evaluate your messages?
Email Marketing6 Reasons Email Marketing Is Still Relevant in 2021
Zoe Stimpson·With technology becoming increasingly digital and with changes in consumer attitudes and behaviour, we thought we’d take a fresh look at the benefits of email…
The Importance of SEO: Gaining Visibility Online
Zoe Stimpson·SEO (or Search Engine Optimization) is central to your website’s visibility.
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