Data
DataWhat Search Marketers Need to Know About Attribution in 2019
Zoe Stimpson·Biddable media is highly technology-driven. That’s why it’s so awesome, but also why it’s so confusing at times.
Data15 Important Conversion Metrics & Business KPIs You Should Track
Zoe Stimpson·There’s no lack of data to track. Marketers don’t struggle with not having enough data. They struggle to pull the insights from the data already provided.
DataWhat is attribution modeling?
Zoe Stimpson·Everything you need to know about attribution, including its benefits and limitations.
DataHigh Bounce Rate? Here are the Reasons & What You Should Do
Zoe Stimpson·Are you experiencing a high bounce rate? If so, you’re not alone.
DataHere’s why you should take a deep dive into data to optimize your conversions
Zoe Stimpson·A thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for your specific business strategy.
DataGoogle Analytics: How to Track PayPal Transactions
Zoe Stimpson·Merchants have many options for accepting online payments. “PayPal Payments Standard” is popular, but it can be challenging for Google Analytics to report the sale.
DataTo Get the Most Out of Google Analytics, First Understand What It’s Telling You
Zoe Stimpson·Arguably the single best free tool available to marketers is Google Analytics.
DataContent metrics you need to know
Zoe Stimpson·If you’re producing digital content for your website or social media, then you want to know whether it’s working or not!
DataHow long does it take for AdWords conversions
Zoe Stimpson·A marketer relies on AdWords conversion tracking to optimize the performance.
DataHow to Use Event Tracking to Significantly Improve Your Website
Zoe Stimpson·Getting better results from your website starts with collecting the right data and understanding how to extract insights from it.
DataHow to Analyze Audience Performance with Google Analytics
Zoe Stimpson·Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences.
DataHow mobile traffic data can open new doors for your business
Zoe Stimpson·With more consumers coming online, especially in growing markets like India, it’s crucial to optimise your website for more engagement and sales from mobile visitors.
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