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What is Call Tracking and Why Should You Use It?

Zoe Stimpson·5 May 2019

Are you tracking results from all the marketing campaigns you have initiated? Like most people, you are probably tracking some but not all your campaigns.

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Where to Place Google Analytic Tags?

Zoe Stimpson·30 Apr 2019

How can Google Analytic Tags help you?

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4 Steps To Master Google Analytics

Zoe Stimpson·21 Apr 2019

If you own a website, then we’re sure you might have used Google Analytics at some point.

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Gathering insights in Google Analytics can be as easy as A-B-C

Zoe Stimpson·16 Apr 2019

Today’s customers are deeply curious, searching high and low for information about a product before making a purchase.

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Use Google Analytics to Optimize Advertising Spend

Zoe Stimpson·10 Apr 2019

When you think of Google Analytics, what do you think of? You might think of website metrics, like visits and users.

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Using Alerts in Google Analytics for Slow Site Speeds

Zoe Stimpson·8 Apr 2019

I’ve addressed site speed reports in Google Analytics. Site speed is critical for conversions and, increasingly, for search engine rankings.

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4 Reasons Why We Need Voice Search Analytics Now

Zoe Stimpson·4 Apr 2019

Most of us already know that voice search is a “thing” and it continues to grow in popularity and importance. Voice search is here to stay.

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How to Streamline Reporting with Google Tag Manager & Google Analytics

Zoe Stimpson·26 Mar 2019

One area that seems to elude many digital marketers is the relationship between conversion tracking and website analytics.

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An in-depth look at the importance of bounce rate

Zoe Stimpson·10 Feb 2019

A good user experience results in a low bounce rate. Here is an in-depth look at the bounce rate and what companies can do to reduce theirs.

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How AdWords Attribution Can Make Your Marketing Budget More Efficient

Zoe Stimpson·7 Feb 2019

What is AdWords attribution I hear you ask? Well, essentially AdWords attribution can be understood as which of your AdWords campaigns is responsible for your conversions.

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Top 10 User Engagement KPIs to Measure

Zoe Stimpson·5 Feb 2019

In today’s low-attention economy, site engagement can be considered an indicator of your website’s success.

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Understanding Website User Engagement with Google Analytics Metrics

Zoe Stimpson·30 Jan 2019

15 seconds. The amount of time that most users spend on a website and the amount of time you have to capture your audience’s attention.

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