Data

Google Analytics: Use Up-to-date Tags for Optimal Reporting

Zoe Stimpson·1 Dec 2018

Google Analytics periodically rolls out new tracking code.

Data

How to Set Up Goals in Google Analytics

Zoe Stimpson·29 Nov 2018

Creating a New Goal Once you’ve signed into Google Analytics, click Admin, then choose the view you want. From there, look at the View column, and click Goals.

Data

How to Find Bigger AND Better Audiences to Reach Using Google Analytics

Zoe Stimpson·28 Nov 2018

Typically, when I kick off a display or YouTube campaign, I try and start out as specific as possible.

Data

6 Ways to Set Up Funnels in Google Analytics

Zoe Stimpson·23 Nov 2018

Analyzing the customer journey is pivotal to conversion optimization. But how do you track user journeys in a way that is digestible, visual, and useful? With funnels, of course!

Data

How to Use Google Analytics to Boost Traffic

Zoe Stimpson·21 Nov 2018

Google Analytics can be intimidating.

Data

Google Analytics – How to Fix Duplicate e-Commerce Transactions

Zoe Stimpson·18 Nov 2018

Although Google Analytics is an amazing service that helps in tracking e-commerce, many times it counts a transaction more than once.

Data

Google Signals in Analytics – What Is It and Should You Do It?

Zoe Stimpson·3 Nov 2018

If you are a general marketer and not a digital specialist, you may not have come across Google Signals before.

Data

Measuring Ad Viewability

Zoe Stimpson·20 Oct 2018

Just because your ad is served on the web or in an app, doesn’t mean it will be seen. Viewability tells you whether an ad had the chance to be seen or not. What is viewability?

Data

New ways to manage and measure your experiments in Google Optimize

Zoe Stimpson·15 Oct 2018

With more and more customer interactions happening online, it’s critical to have a high-performing site.

Data

Here’s the Difference Between Metrics and KPIs—and Why It Matters

Zoe Stimpson·2 Sept 2018

With so many businesses and news outlets offering advice on how to use data, the BI corner of the web is teeming with industry jargon: metrics, KPIs, analytics, to name a few.

Data

McKinFastest-growing firms combine data and creativity

Zoe Stimpson·22 Aug 2018

Jason Heller, global lead for digital marketing operations at McKinsey, discusses the importance of both science and the arts for marketing. – Read more

Data

What is a customer data platform? How is it different from a DMP or CRM?

Zoe Stimpson·20 Aug 2018

Modern marketing relies on data, we can all agree.

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