Data
DataDigital Marketing ROI: 11 Metrics You Must Understand
Zoe Stimpson·Any novice who has ever dipped their toe into Google Analytics can attest that the sheer volume of data available could easily crush even the mightiest Avenger. Fighting Thanos.
DataWhat now for data-driven marketing?
Zoe Stimpson·In a late-2017 Econsultancy survey, one in six brand marketers stated that “data-driven marketing that focuses on the individual” was “the single most…
DataThe four most important metrics for any marketer to understand
Zoe Stimpson·Traditionally, marketers have tended to focus on clicks, unique visitors, leads and opportunities to measure campaigns and demonstrate their business impact.
DataHow the Crossroads of Creativity and Big Data Will Impact the Industry
Zoe Stimpson·What used to be an almost Hatfield and McCoy-type of relationship has recently become more like All in the Family, bumps in the road included.
DataThe four habits of successful data-driven marketers
Zoe Stimpson·As marketers, we are constantly encouraged to be ‘data-driven’.
Data67 Key Performance Indicators (KPIs) for Ecommerce
Zoe Stimpson·Key performance indicators (KPIs) are like milestones on the road to online retail success.
DataHow to Build a Data-Driven Marketing Strategy
Zoe Stimpson·Data is a hallmark of marketing and, thanks to the digital revolution and the emergence of big data, we have access to more of it than ever before.
DataThe 5 Most Important Digital Marketing Metrics for CEOs
Zoe Stimpson·By keeping track of the likes, shares, retweets, and subscriptions generated by your content, you can gauge how successful your online engagement strategies…
DataThe Single Most Important Number in Digital Advertising
Zoe Stimpson·Management at various social media companies are all saying the same thing – Read
DataWhy location data matters – even if you’re not a retailer
Zoe Stimpson·Geomarketing can be used to book meetings, expand a company’s reach, or even find the best market. – Read
DataWhy more data isn’t always a good thing
Zoe Stimpson·When it comes to data, more isn’t always better. The challenge is applying the more insightful old school methodologies to the digital customer experience – Read
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