Tougher regulations and rising distrust have companies scrambling to figure out how to create stronger ties with their customers
Companies have long collected data on consumers to determine what people want and who their potential customers might be.
But for anybody doing in business in Europe, how they go about collecting that data just got a lot more difficult. And corporate marketing departments are rushing to figure out what to do next. – Read more
Sometimes, the allure of the new can sweep us off our feet. In the realm of advertising, this chase for the next big platform, the next untapped audience, it’s akin to a modern-day gold rush. We’re miners, sifting through the digital silt, hoping to find those glittering nuggets of audience
Digital marketing has become an essential aspect of modern business, and franchises are no exception. With the rise of e-commerce and online shopping, franchises must have a robust online presence to remain competitive. However, creating and maintaining a digital marketing strategy can be challenging, especially for franchise owners who have
Franchise owners often find themselves struggling to reach their target audience on social media platforms. With the rise of Facebook as a marketing tool, many have turned to boosted posts as a means of increasing their reach and engagement. However, this may not be the best option for franchise owners