McKinFastest-growing firms combine data and creativity

Jason Heller, global lead for digital marketing operations at McKinsey, discusses the importance of both science and the arts for marketing. – Read more

Strategy

Marketing to machines

Imagine this: booking a flight, reserving a hotel, or purchasing groceries online is no longer a task you perform, it’s a task your AI agent

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Strategy

Are You Comparing Apples with Oranges?

Comparing hourly rates across digital agencies feels like sound business practice. After all, if Agency A charges £150 per hour and Agency B charges £75,

December 9, 2024

Strategy

Why Smart Companies Outsource Digital Marketing

Debunking the Digital DIY Myths After fifteen years of running a digital agency, I’ve heard every possible reason why businesses should keep their digital marketing

December 5, 2024

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