McKinFastest-growing firms combine data and creativity

Jason Heller, global lead for digital marketing operations at McKinsey, discusses the importance of both science and the arts for marketing. – Read more

Strategy

Beginners Guide to Direct Response Advertising: Essential Tips for Success

Direct response advertising is a powerful marketing strategy designed to elicit an immediate response from the audience. By focusing on clear and compelling calls to

September 20, 2024

Franchise

Building Local Buzz for Your New Franchise Location

Launching a new franchise location can be both exciting and challenging. There’s a need to create local buzz to attract customers and establish your brand

September 13, 2024

Local Store Marketing

Using QR Codes for Menus and Promotions

Restaurants around the world are constantly seeking innovative ways to enhance customer experience and streamline operations. Implementing QR codes for menus and promotions has emerged

September 6, 2024

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