Archive

How do I get my Website on the First Page of Google Search

Zoe Stimpson·20 Apr 2019

There is no denying the power of Google. The search engine has become so popular that the term “Googling” has become synonymous with the very idea of looking something up.

SEO

7 Terrible, No-Good SEO Tactics to Abandon Forever

Zoe Stimpson·19 Apr 2019

Despite the evolution of Google and the internet, bad and outdated SEO tactics still proliferate.

PPC Advertising

Will Paid Search Ads Ruin Voice Search?

Zoe Stimpson·18 Apr 2019

Marketers continue to await the arrival of paid search ads to voice assistants like Google Home and Amazon Alexa with bated breath.

SEO

Why You Must Stop Obsessing About These 5 Things in SEO

Zoe Stimpson·17 Apr 2019

As SEO professionals, we tend to obsess over every detail. Really, though, not everything in SEO is worth our full time and attention.

Data

Gathering insights in Google Analytics can be as easy as A-B-C

Zoe Stimpson·16 Apr 2019

Today’s customers are deeply curious, searching high and low for information about a product before making a purchase.

SEO

Web Design & Seo: Everything Designers Should Know

Zoe Stimpson·15 Apr 2019

UX design and a solid SEO strategy go hand in hand.

PPC Advertising

A Complete Guide to PPC Ad Formats

Zoe Stimpson·14 Apr 2019

PPC ads come in many shapes and sizes. They also change frequently, which means it’s nearly impossible to provide a truly comprehensive guide for every ad format available.

Ecommerce

A Beginner’s Guide to Shopping Ads

Zoe Stimpson·13 Apr 2019

If you work in ecommerce paid search, then having a working knowledge of Shopping Ads is essential for keeping up with the competition.

PPC Advertising

Everything You Need to Know About Ad Extensions

Zoe Stimpson·12 Apr 2019

Ad extensions are an important part of optimizing your paid search ads. They can help you gain a competitive edge, improve performance, and increase CTR.

PPC Advertising

Learning Google Adwords Basics In 7 Steps

Zoe Stimpson·11 Apr 2019

Marketers usually grumble when they are unable to track and measure campaigns and the results associated.

Data

Use Google Analytics to Optimize Advertising Spend

Zoe Stimpson·10 Apr 2019

When you think of Google Analytics, what do you think of? You might think of website metrics, like visits and users.

PPC Advertising

How to Use an Adwords Campaign to Rock Online Sales

Zoe Stimpson·9 Apr 2019

Ecommerce can be a very lucrative choice of online business. To ensure you maximize your potential, here’s how to use an adwords campaign for your new store.

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