Archive

Using Alerts in Google Analytics for Slow Site Speeds

Zoe Stimpson·8 Apr 2019

I’ve addressed site speed reports in Google Analytics. Site speed is critical for conversions and, increasingly, for search engine rankings.

PPC Advertising

Google introduces new guidelines for linking Google Ads with Google Analytics

Zoe Stimpson·7 Apr 2019

Website owners and digital marketers who use Google Ads to monetize their blogs are often looking for ways to enhance their working and improve their ad performance.

SEO

Google: The Web is Faster Since Page Speed Became a Ranking Factor

Zoe Stimpson·6 Apr 2019

Google says sites are faster and abandonment rates are down since making page speed a ranking factor last year. In 2018, Google made page speed a ranking…

PPC Advertising

Google Ads Brings Cross-Device Activity Data to All Attribution Reports

Zoe Stimpson·5 Apr 2019

All attribution reports in Google Ads will soon include information about cross-device activity and conversions.

Data

4 Reasons Why We Need Voice Search Analytics Now

Zoe Stimpson·4 Apr 2019

Most of us already know that voice search is a “thing” and it continues to grow in popularity and importance. Voice search is here to stay.

PPC Advertising

10 PPC Copywriting Best Practices for Extra Effective Text Ads

Zoe Stimpson·3 Apr 2019

Running PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text.

PPC Advertising

Google Ads Keyword Planner Now Allows Up to 10 Seed Keywords

Zoe Stimpson·2 Apr 2019

Google Ads Keyword Planner has been updated with the ability to process up to 10 seed keywords when searching for new ideas.

PPC Advertising

A Complete Guide to PPC Ad Targeting Options

Zoe Stimpson·1 Apr 2019

In the world of PPC advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience.