Archive
PPC AdvertisingPPC Remarketing Tips That Will Improve Your Campaigns
Zoe Stimpson·Remarketing is considered one of the most indispensable tools in digital marketing, and for a simple reason: it allows you to deliver engaging…
PPC AdvertisingParallel tracking goes live for Google Ads display campaigns May 1
Zoe Stimpson·Stay tuned for the launch date of parallel tracking for video campaigns. After launching for search ads last year, parallel tracking is coming to Google…
DataWhere to Place Google Analytic Tags?
Zoe Stimpson·How can Google Analytic Tags help you?
PPC Advertising7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge
Zoe Stimpson·In retail and ecommerce, you have seconds (and that may even be generous) to get a qualified searcher with high purchase intent to bite on your paid search ad…
PPC AdvertisingNew Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns
Zoe Stimpson·Mobile app ratings will also soon be among the signals Google uses in automated bidding.
Landing Pages6 Tips to Improve Your PPC Landing Page Experience (& Quality Score)
Zoe Stimpson·There’s an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their site, but only $1 to convert them. Seems off, doesn’t it?
Landing PagesLanding Page Best Practices: 10 Top Tips for Writing Copy That Converts
Zoe Stimpson·Conversion isn’t magic. In fact, it’s very much a science of the mind, but that doesn’t mean it’s always straightforward.
SEO5 Easy SEO Wins with Powerful Results
Zoe Stimpson·Search engine optimization, when done correctly, can take a lot of work. This is why so many people are so eager to take shortcuts.
SEOHow to appear in local services listings in Google Assistant and Google Home
Zoe Stimpson·Company serving only pre-screened local providers in most major markets.
SEO8 Ways You’re Wasting Money on SEO Without Knowing It
Zoe Stimpson·SEO requires an investment of time – and usually monetary resources – to achieve results over time.
PPC Advertising10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns
Zoe Stimpson·Remarketing is one of the strongest conversion tactics in digital marketing today.
Data4 Steps To Master Google Analytics
Zoe Stimpson·If you own a website, then we’re sure you might have used Google Analytics at some point.
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