Archive
Web DesignBeyond ‘contact us’: Six website features hotels can use to increase engagement & bookings
Zoe Stimpson·Every hotel website has a ‘contact us’ page, a page where people can find the most basic details.
Web DesignHow a Few Pages Can Make or Break Your Website
Zoe Stimpson·A prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site.
DataHere’s the Difference Between Metrics and KPIs—and Why It Matters
Zoe Stimpson·With so many businesses and news outlets offering advice on how to use data, the BI corner of the web is teeming with industry jargon: metrics, KPIs, analytics, to name a few.
Social MediaInfluencer Marketing Is Under Attack: Six Reasons It Still Works
Zoe Stimpson·Building a business on the periphery of platforms you don’t control is always fraught with risk.
Social MediaHow does… Instagram’s IGTV work for marketers?
Zoe Stimpson·Socialbakers’ Yuval Ben-Itzhak explains how Instagram’s new long form video feature, IGTV, will work for marketers, influencers and brands.
SEO5 Things to Check If your Traffic Suddenly Drops
Zoe Stimpson·Has your traffic taken a sudden nosedive for no obvious reason? Let’s investigate the most common underlying issues and the ways to get back on track.
Reputation ManagementHow to Use Social Media to Bring In More Customer Reviews
Zoe Stimpson·If you think online reviews don’t matter, think again.
Email MarketingHey, email marketers — Take a load off and embrace automation
Zoe Stimpson·As email marketers continue to find themselves busier than ever with increasing responsibilities and competing priorities, efficiency is becoming a lifeline for many of them.
Social MediaHow to make maximum use of micro-influencers
Zoe Stimpson·The rise of social media influencers is undeniable. Yet, what’s up with this surge in brands linking up with micro-influencers?
Social Media6 ways to tell better visual stories on Instagram
Zoe Stimpson·Instagram is the second-largest social media platform, after Facebook, says Jenn Herman. To get the most out of it, though, you can’t rely on sheer numbers alone.
StrategyThe Key to Successfully Generating New Leads for Your Company
Zoe Stimpson·As the founder of a digital marketing company, I am tasked with the goal of generating new leads for my clients and I am constantly testing out innovative ways in my pursuit.
Social MediaHow to Optimize Your Instagram Profile for Business
Zoe Stimpson·Want to make a stronger first impression with your Instagram profile? Wondering how to add branding and personality to your Instagram bio?
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