Archive
Social MediaFacebook Marketing: Six Steps to Auditing Low Performing Facebook Ads
Zoe Stimpson·With more than 2.19 billion monthly active users, Facebook provides marketing agencies the potential to put brands’ products and services directly in front of…
DataMcKinFastest-growing firms combine data and creativity
Zoe Stimpson·Jason Heller, global lead for digital marketing operations at McKinsey, discusses the importance of both science and the arts for marketing. – Read more
StrategyThe Future of Digital Marketing in a Data-Privacy World
Zoe Stimpson·Tougher regulations and rising distrust have companies scrambling to figure out how to create stronger ties with their customers Companies have long collected…
DataWhat is a customer data platform? How is it different from a DMP or CRM?
Zoe Stimpson·Modern marketing relies on data, we can all agree.
Social MediaDon’t Be Fooled by Fake Influencers, Here’s How to Spot them
Zoe Stimpson·How Mediakix showed the world that one can turn into a brand-sponsored Instagram “Influencer” in under three months and what businesses can learn from it.
LifeMeasuring progress
James Ketchell·What happens when your old metrics stop working for you?
Web Design5 Tips to Choosing Your Winning Business Domain Name
Zoe Stimpson·Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music.
Social MediaHow To Create Content That Cuts Through The Social Media Noise
Zoe Stimpson·Almost everyone has come around to recognizing social media’s importance for marketing and advertising.
Strategy5G is coming and will change digital advertising in more ways than you think
Zoe Stimpson·4G brought about video streaming, app stores, programmatic auctions and an entry point into the world of virtual reality, augmented reality and artificial intelligence.
SEO5 Common Mistakes Small Businesses Make With SEO
Zoe Stimpson·Small businesses, in particular, can dominate local search if they employ good search engine optimization (SEO) techniques.
Social MediaHow to Get Instagram Followers
Zoe Stimpson·Everyone’s favorite photo-sharing app, Instagram boasts over 800 million monthly active users worldwide.
Strategy5 Tactics to Drive Website Traffic That Aren’t SEO
Zoe Stimpson·Although all businesses with an online presence should invest in search engine optimization, it isn’t the end-all, be-all when it comes to driving traffic to…
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