Archive
StrategyHow brands use colour psychology to reinforce their identities
Zoe Stimpson·A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers.
Social MediaHow Instagram’s algorithm works
Zoe Stimpson·Instagram users were missing 70 percent of all posts and 50 percent of their friends’ posts before the app ditched the reverse chronological feed for an algorithm in July 2016.
StrategyCan Omnichannel Marketing Exist in a World of Walled Gardens?
Zoe Stimpson·Opinion: Others in the industry are already working more cooperatively The advertising and marketing industries are currently facing two seemingly contradictory problems.
Content Marketing12 Tips to Rock Video Marketing
Zoe Stimpson·Video marketing is expanding every day. According to HubSpot, 78% of people watch online videos every week, and 55% view online videos every day.
Content MarketingHow Smart is Your Content?
Zoe Stimpson·Every business is aware of the potential power of content marketing, but in the rush to create content many of us have lost our way.
SEO100+ Google SEO Success Factors, Ranked
Zoe Stimpson·Ranking factors are awesome—and sometimes—a little bit dangerous.
Social MediaHow to Determine the ROI of Your Social Media Marketing Strategy
Zoe Stimpson·Social media ROI comes down to having a strong understanding of what your goals are, what you plan to do, and what you’re looking to get out of it.
StrategyHow can employee advocacy boost brand marketing?
Zoe Stimpson·When it comes to finding people to promote or champion a brand, companies typically look outwards in search of happy customers.
Social MediaFrom C to B: How Instagram Stories Offer Value to B2B Brands
Zoe Stimpson·Since its launch in 2016, Instagram Stories has largely been the domain of individual users.
Social MediaThe Rise of Social CRM and Why Your Business Needs It?
Zoe Stimpson·It has taken a long while for Social Media to evolve as a marketing medium for businesses.
Social MediaDigital Marketing Versus Social Media: What’s the Difference?
Zoe Stimpson·Digital takes the cake in the modern marketing world and social media is an important slice. But, they’re not entirely the same thing.
StrategyThe Hidden Reason Your Marketing Team (And Business) is Stuck
Zoe Stimpson·It’s inevitable … your marketing team will get stuck. But what if you don’t even realize you’re stuck? What if you’re trucking along thinking all is status quo and it isn’t?
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