Technology

AI, analytics, data and software for better business decisions.

Conversion Funnels: Design, Build & Optimize in 3 Steps

Zoe Stimpson·29 Apr 2020

Having a clear understanding of your conversion funnels is like having directions (or setting up Google Maps) to where you want to go.

Data

Shopify Heatmaps: All you need to know

Zoe Stimpson·27 Apr 2020

Shopify is one of the most widely used platforms to host eCommerce websites.

Data

How To Create Heatmaps in Excel [4 steps]

Zoe Stimpson·26 Apr 2020

Analysts use heatmaps to analyze the magnitude of an event by visual cues.

Ecommerce

It’s now free to sell on Google

Zoe Stimpson·22 Apr 2020

The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic.

Are High Shipping Prices Killing Your Ecommerce Sales?

Zoe Stimpson·27 Mar 2020

As an account manager, I frequently analyze platforms and Google analytics.

Landing Pages

How to Create Landing Page Variants & Optimize with AI

Zoe Stimpson·23 Mar 2020

You’ve built the perfect landing page. Your headline is simultaneously descriptive and urgent. You’ve got a hero image of someone holding your product, weeping with joy.

Ecommerce

Are Cookies Good or Bad for Your eCommerce Health?

Zoe Stimpson·17 Mar 2020

Cookie Monster has gone on a diet and, when it comes to Internet cookies, so has much of your audience.

Software

What Are The Lead Generation Tools For Digital Marketing

Zoe Stimpson·8 Mar 2020

One of the primary objectives of digital marketing services is to generate leads and drive conversions.

Landing Pages

How to Create a Newsletter Landing Page

Zoe Stimpson·23 Feb 2020

The old adage tells us that “consistency is key,” but what role does consistency play in our marketing? Why is it a necessity rather than a nice-to-have?