Technology
How To Maximize eCommerce Revenue When Demand Skyrockets
Zoe Stimpson·There is no doubt the recent stay-at-home orders have impacted businesses in a big way.
Web DesignA Complete Guide To Building A Lead Generation Website
Zoe Stimpson·We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in.
Web DesignComprehensive Guide to Website Usability Testing (With Tools and Software to Help)
Zoe Stimpson·Marketers know that website usability testing is one of the most effective ways to optimize your site.
The Definitive Guide to eCommerce SEO for 2020
Zoe Stimpson·For any ecommerce site, ranking at the top of search engines is a high priority.
Ecommerce7 Steps to Launch a Successful Online eCommerce Marketplace
Zoe Stimpson·The growth of ecommerce marketplace websites is on the next-level.
DataData Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It
Zoe Stimpson·Google Analytics shows 104 conversions. Your CRM shows 123 new leads. Heap reports 97. And so on. It’s easy to get frustrated by data discrepancies. Which source do you trust?
Landing PagesHow to Create a Landing Page for High Conversions in 7 Steps
Zoe Stimpson·Anyone can create a landing page; it’s easy.
Landing PagesHow to Write Convincing Sales Landing Pages Even if You’re Not a Copywriter
Zoe Stimpson·Writing killer sales landing page copy is no easy task. So we asked the best of the best to share their top tips.
Landing Pages6 Best Practices For Effective Landing Pages
Zoe Stimpson·If the current climate has affected your website traffic, positively or negatively, it may be time to focus on conversion rate optimization (CRO).
DataAssessing Your PPC Data and Analytics Needs
Zoe Stimpson·In the world of PPC, data is king. You need it, you use it, and it guides every decision big or small. Yet, wrangling your data is like climbing a mountain.
EcommerceEcommerce & Consumer Trends During Coronavirus
Zoe Stimpson·What Businesses Should do to Survive the COVID-19 With everyone’s eyes fixed are focused on CDC data, the general public anticipates drastic shifts to the way…
SoftwareHow To Build Scalable PPC Tools
Zoe Stimpson·As a PPC analyst, I have become more and more focused on tool development and reporting projects.
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