Strategy
StrategyYou’re Wasting 80% of Your Budget
James Ketchell·You’re wasting 80% of your marketing budget without realising it. Or more accurately: 20% of your marketing budget is generating 80% of your results. How do I know?
StrategyWhy You Just Fired Your Agency (Again)
James Ketchell·If you’ve gone through several marketing agencies in the past 5 years, trust me, you’re not alone.
StrategyHow to Build Real Momentum
James Ketchell·That restless twinge in your stomach when a competitor launches something new—that nagging thought you’re about to miss the next big thing—we’ve all felt it.
Case StudiesAmazon Ad Campaign & E-Commerce Strategy
The Client MAPI a US-based e-commerce retailer with a broad product catalogue.
StrategyMy Top 5 Predictions for 2025
James Ketchell·1. Rising software costs (but reduced labour overhead….) 2. Grok takes the lead in the Ai arms race 3.
LifeStay Curious
James Ketchell·When was the last time you followed your curiosity just for the sake of learning? Not for a deadline, not for a specific goal, but simply because something sparked your interest?
StrategyAre You Comparing Apples with Oranges?
James Ketchell·Comparing hourly rates across digital agencies feels like sound business practice.
StrategyWhy Smart Companies Outsource Digital Marketing
James Ketchell·Debunking the Digital DIY Myths After fifteen years of running a digital agency, I’ve heard every possible reason why businesses should keep their digital marketing in-house.
LifeThe Dopamine Dance
James Ketchell·Look at your phone. When was the last time you checked it? Be honest — was it even five minutes ago? True story — I watched a CEO miss half a board meeting yesterday.
LifeThe Sacred Hour
James Ketchell·Many see morning walks as just another healthy habit to check off — like flossing or taking vitamins. But after thousands of dawn wanderings, I’ve found something deeper.
FranchiseBuilding Local Buzz for Your New Franchise Location
Emily Hartley·Launching a new franchise location can be both exciting and challenging. There’s a need to create local buzz to attract customers and establish your brand in the community.
StrategyCreating a Digital Loyalty Programme
Emily Hartley·Developing a digital loyalty programme can transform a business’s customer engagement strategy.
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