Strategy
Case StudiesGoogle Ads Campaign for a E-commerce Brand
The Client H2O Water Sports is a specialist e-commerce retailer focused on premium water sports equipment.
Case StudiesWordPress Website & Salesforce CRM Integration
The Client Noteworthy is a luxury travel company that curates bespoke experiences for high net worth individuals, primarily in the UK and across Europe.
Case StudiesClosed Loop Marketing Solution for UK Retailer
The Client A UK-based office furniture retailer (BT Office) selling both online and through a physical showroom.
StrategyHow can businesses build an effective multi-channel marketing strategy?
James Ketchell·Most businesses waste resources by being everywhere at once. Smart multi-channel marketing isn’t about quantity—it’s about strategic allocation.
StrategyHow can business owners keep up with constantly changing digital marketing trends?
James Ketchell·Keeping up with digital marketing trends can feel like a never-ending chase.
StrategyHow can business owners balance time between marketing and running their business?
James Ketchell·Balancing marketing and running a business is a challenge, but it comes down to leveraging time, systems, and expertise effectively.
StrategyThere Can Be Only One!
James Ketchell·This is unique. I know more than most when it comes to building a digital business that lasts. I launched my first online business, www.serchen.com, in September 1997.
StrategyStop Guessing
James Ketchell·You wouldn’t try and sell dog food to a cat owner. But when your audience targeting is weak, that’s exactly what you’re doing.
StrategyHow should businesses prioritise marketing tasks when time is limited?
James Ketchell·⏳ Limited time? Here’s how to stop wasting it on the wrong marketing tasks. Most businesses aren’t short on marketing ideas — they’re short on priorities.
StrategyYou’re Wasting 80% of Your Budget
James Ketchell·You’re wasting 80% of your marketing budget without realising it. Or more accurately: 20% of your marketing budget is generating 80% of your results. How do I know?
StrategyWhy You Just Fired Your Agency (Again)
James Ketchell·If you’ve gone through several marketing agencies in the past 5 years, trust me, you’re not alone.
StrategyHow to Build Real Momentum
James Ketchell·That restless twinge in your stomach when a competitor launches something new—that nagging thought you’re about to miss the next big thing—we’ve all felt it.
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