Strategy
Case StudiesShopify E-commerce Website & International 3PL Integration
The Client Muc-Off is a high-growth brand in the cycling and motorsports care space, selling direct-to-consumer and through retail partners worldwide.
Case StudiesGoogle & Facebook Marketing for New Boat Tour
The Client Terrible Thames is a hit theatrical river tour created by the team behind Horrible Histories.
Case StudiesA New Website for a B2B Brand
The Client Text Management is a UK-based digital communications company offering SMS marketing, wallet-based loyalty, customer feedback tools, and more.
Case StudiesGoogle Ads Campaign for a E-commerce Brand
The Client H2O Water Sports is a specialist e-commerce retailer focused on premium water sports equipment.
Case StudiesWordPress Website & Salesforce CRM Integration
The Client Noteworthy is a luxury travel company that curates bespoke experiences for high net worth individuals, primarily in the UK and across Europe.
Case StudiesClosed Loop Marketing Solution for UK Retailer
The Client A UK-based office furniture retailer (BT Office) selling both online and through a physical showroom.
StrategyHow can businesses build an effective multi-channel marketing strategy?
James Ketchell·Most businesses waste resources by being everywhere at once. Smart multi-channel marketing isn’t about quantity—it’s about strategic allocation.
StrategyHow can business owners keep up with constantly changing digital marketing trends?
James Ketchell·Keeping up with digital marketing trends can feel like a never-ending chase.
StrategyHow can business owners balance time between marketing and running their business?
James Ketchell·Balancing marketing and running a business is a challenge, but it comes down to leveraging time, systems, and expertise effectively.
StrategyThere Can Be Only One!
James Ketchell·This is unique. I know more than most when it comes to building a digital business that lasts. I launched my first online business, www.serchen.com, in September 1997.
StrategyStop Guessing
James Ketchell·You wouldn’t try and sell dog food to a cat owner. But when your audience targeting is weak, that’s exactly what you’re doing.
StrategyHow should businesses prioritise marketing tasks when time is limited?
James Ketchell·⏳ Limited time? Here’s how to stop wasting it on the wrong marketing tasks. Most businesses aren’t short on marketing ideas — they’re short on priorities.
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