Strategy
StrategyBrand Building 101: How to Build a Brand
Zoe Stimpson·The terms “brand” and “business” are often used interchangeably. While the dictionary definitions might be similar, I don’t think this is a fair swap. Anyone can create a business.
StrategyNavigating the road ahead: How consumers are adjusting to COVID-19
Zoe Stimpson·COVID-19 has fundamentally changed the way we live our lives and how we connect with the world around us.
StrategyThe 6 Questions Every Business Needs to Ask Themselves During COVID-19
Zoe Stimpson·Find out how this entrepreneur started to think differently and scale her business.
LifeGooglers’ tips for staying connected from a distance
Zoe Stimpson·Social distancing, by definition, makes it hard to get a healthy dose of human contact.
StrategyCoronavirus: Survival Guide for Businesses
Zoe Stimpson·The coronavirus pandemic has shaken businesses to the core within an alarmingly short space of time.
StrategyHow Pandemics Reshape Advertising
Zoe Stimpson·Across the globe, nearly everyone in the world has been impacted by this developing pandemic.
StrategyAn SME’s survival guide on overcoming COVID-19
Zoe Stimpson·There’s no doubt that small businesses will be hit the hardest from the current COVID-19 pandemic, says Zanthé Agrela, new business manager at Arc Interactive.
StrategyNo Industry Is Exempt From the Impact of Coronavirus
Zoe Stimpson·It would be nearly impossible to name an industry not affected by COVID-19, positively and negatively.
Life8 tips for getting it done when working from home
Zoe Stimpson·With many businesses considering how best to keep teams connected when not everyone can be in the same location, we’ve been asked by a number of our customers…
LifeMake “work from home” work for you
Zoe Stimpson·In my job at Google, I advise people on how to use their time as efficiently as possible.
Strategy6 Ways to Keep Your Audience Engaged During These Unprecedented Times
Zoe Stimpson·How do you balance business while staying mindful of a crisis? These 6 creative tactics will provide value to your audience and show them you care.
StrategyReducing digital marketing due to COVID-19? Read this first
Zoe Stimpson·Here’s some advice about being hands-on with paid search accounts and mindful of your content during this time of uncertainty.
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