Strategy
Everything You Need to Know about Google PageRank (& Why it Still Matters in 2020)
Zoe Stimpson·Step back in time ten years, and PageRank was the SEO metric that everyone talked about.
New ways to put your customers first and achieve your marketing objectives
Zoe Stimpson·Life looks very different now for my family than it did earlier this year.
3 Ad Copy Considerations That Actually Make a Difference
Zoe Stimpson·When I first started online advertising, I thought ad copy was everything. In my mind, a slight change in wording such as “buy now” vs “shop now” could change the world.
12 Lead Magnet Ideas for Your Website
Zoe Stimpson·Lead generation is tough. We ask prospects to provide us with their personal data for free, in exchange for a few uncertain benefits.
StrategyThe Ever-Changing ‘Normal’ Office
Zoe Stimpson·Inside the change to GetResponse becoming a remote-first company. There is no new normal. The only thing that’s ever been normal is change.
StrategyHow Marketers Should Respond to COVID-19
Zoe Stimpson·The COVID-19 pandemic has caused plenty of confusion, stress, and insecurity worldwide.
7 Important A/B Testing Rules to Double Conversions
Zoe Stimpson·If you want to double or triple your conversion rates over the next 9 months, A/B testing is the foolproof way to do it. Any funnel, any business model, any marketing channel.
Google Analytics – Beginners Guide
Zoe Stimpson·Google Analytics is one of the best web analytics tools on the market today. More than 50 million websites worldwide trust this powerful and robust application.
3 Ways To Build Customer Loyalty During A Crisis
Zoe Stimpson·As we battle the current pandemic that is COVID-19, it’s important for marketers to keep their customers, or potential customers, at the forefront of their decision-making process.
Three Tips For Lowering Customer Acquisition Costs And Increasing Sales
Zoe Stimpson·As professionals, executives and entrepreneurs, we’re always looking for ways to get more from less with our marketing dollars.
StrategyA is for accessibility: How to make remote learning work for everyone
Zoe Stimpson·When it comes to equity and access in education, nothing is more important than making sure our digital tools are accessible to all learners—especially now as…
StrategyNavigating the road ahead: The benefits of real-time marketing
Zoe Stimpson·Changes in consumer behavior have always resulted in adjustments to marketing strategies.
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