Strategy
StrategyWhat Are the Differences Between a Customer Journey and a Sales Funnel?
Zoe Stimpson·The primary difference between the customer journey and sales funnels is that sales funnels work to turn visitors into leads and leads into customers while…
StrategyHow to Get Your SEO and PPC Teams on the Same Page
Zoe Stimpson·You wouldn’t hire a brain surgeon to treat your heart condition. Different conditions require different specialists. It’s the same for search engine marketing. SEO has a role.
StrategyOnline Marketing Tactics For Your Small Business
Zoe Stimpson·Now is a more fitting time than ever before to set up shop for your business online.
StrategyHere’s a Free Sales Funnel Template to Help You Sell More
Zoe Stimpson·People don’t just randomly buy whatever they see or like. There’s a process we all go through before we swipe our credit card or click the “order now” button.
StrategyPick a Point of View That Boosts B2B Conversions
Zoe Stimpson·To hit your conversion targets, you need content that motivates your audience to act. A strategic point of view will help you accomplish that.
What Is PPC (Pay Per Click)? An Introduction to PPC Marketing
Zoe Stimpson·PPC is a digital marketing channel that businesses use to drive traffic and conversions from search engines.
5 tips for starting international PPC
Zoe Stimpson·Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.
How to Get Started with PPC Automation in 7 Steps
Zoe Stimpson·Automation is a common practice for marketers and businesses in 2020, offering streamlined, efficient ways to quickly knock out tasks that would otherwise…
StrategyA Beginner’s Guide to Lead Generation
Zoe Stimpson·Are you curious about lead generation? Would you like to know the key definitions, tactics, and learn what a good lead generation process looks like?
Everything You Need to Know about Google PageRank (& Why it Still Matters in 2020)
Zoe Stimpson·Step back in time ten years, and PageRank was the SEO metric that everyone talked about.
New ways to put your customers first and achieve your marketing objectives
Zoe Stimpson·Life looks very different now for my family than it did earlier this year.
3 Ad Copy Considerations That Actually Make a Difference
Zoe Stimpson·When I first started online advertising, I thought ad copy was everything. In my mind, a slight change in wording such as “buy now” vs “shop now” could change the world.
169–180 of 299 articles