Marketing
PPC AdvertisingUnderstanding BERT’s Implications on Paid Search
Zoe Stimpson·By now, you have probably heard of Google’s most recent update. BERT, affecting 10% of U.S. English searches is one of the largest algorithm changes in a while.
PPC AdvertisingPro Tip: Why you should stop using last-click attribution in Google Ads
Zoe Stimpson·The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success.
SEO10 Important 2020 SEO Trends You Need to Know
Zoe Stimpson·It’s time to take our annual look at what’s ahead for SEO professionals in 2020.
PPC Advertising4 Ways to Prepare for PPC in 2020
Zoe Stimpson·For many of us, December is a less busy time of year. People go on vacation and business slows down.
SEO6 Most Common Roadblocks to Link Building Success
Zoe Stimpson·When done successfully, link building can lead to some truly stellar results.
SEODon’t overlook these 5 quick updates to boost your search ranking
Zoe Stimpson·Focus on pages on the brink of page 1 ranking but don’t forget about quick fixes to 301 redirects, People Also Ask and FAQ structured data optimizations.
PPC Advertising5 Steps to a Successful Brand Bidding Strategy
Zoe Stimpson·This article will give you the answer to the most emotionally charged question of paid search: Should your business bid on its brand terms? Few topics are so divisive.
SEO12 Reasons Why Every Link Campaign Is Unique
Zoe Stimpson·Over the years, I have worked with more than 150 clients and close to 200 unique link campaigns. Not one of them has been the same as any of the others.
SEOWhy Technical SEO & On-Site SEO Are Rarely Enough
Zoe Stimpson·Let me start by saying that there is objective and significant value to have from well-done technical and on-site SEO.
SEO12 Ways to Build a Winning SEO Strategy on a Small Budget
Zoe Stimpson·We’ve read the blogs, we’ve heard the talks, we’ve seen the case studies. Big brands are winning at SEO. They’ve got: A team of experts working on fine-tuning their tech.
PPC AdvertisingPPC & CRO Synergy: 6 Tips for Success
Zoe Stimpson·Paid search advertising (PPC) and conversion rate optimization (CRO) are both great for boosting business performance in their own right.
SEONow is the time to position your site for a successful start to 2020
Zoe Stimpson·If your strategy has a heavy focus on link acquisition, the end of the year is a good time to shift some of your efforts to other areas.
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