Marketing
SEOPro Tip: A look back at some helpful tips from our SEO community in 2019
Zoe Stimpson·Here are 5 tips from our SEO community we think are worth a second look.
Nine voice search stats to close out 2019
Zoe Stimpson·A look back at some of the year’s key voice search and virtual assistant metrics.
SEOPage load time and crawl budget rank will be the most important SEO indicators in 2020
Zoe Stimpson·Based on my own testing, PLT and CBR are the technical aspects I believe will determine website success, or failure, in the new year.
SEO9 Bad SEO Habits to Leave in 2019
Zoe Stimpson·As we enter a new decade, it’s time to say goodbye to some bad SEO habits. These are SEO tactics that just plain don’t work, or even worse, can get a website penalized.
PPC Advertising3 Free Tools to Help Investigate & Fix PPC Account Performance Changes
Zoe Stimpson·Figuring out why the performance of a PPC account has changed can be one of the most time-consuming tasks in PPC.
SEOWhen to Use Data Science in SEO
Zoe Stimpson·Data science comes closer to SEO every day. Data science, and more exactly artificial intelligence, isn’t new, but it has become trendy in our industry over the past few years.
SEO5 SEO Realities SEO Professionals Struggle with Most
Zoe Stimpson·Remember that old phrase: “The more things change, the more they stay the same”?
SEO6 Easy But Stupid SEO Tactics You Must Avoid
Zoe Stimpson·We all should know by now the top common black hat tactics to avoid. Most SEO professionals like to think of themselves as white hat, or at least gray hat.
SEOHow to Dominate SERPS by Focusing on Topics Instead of Keywords
Zoe Stimpson·If you have been in SEO for any amount of time, you know that keywords have always played a large role in the discipline’s success metrics.
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
Zoe Stimpson·New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries.
4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)
Zoe Stimpson·It’s been a heck of a year, hasn’t it? And it’s not over yet. Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause.
3 pitfalls of PPC experiments
Zoe Stimpson·Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations.
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