Marketing
FranchiseThe Complete Guide to Franchise Marketing
James Ketchell·Franchise marketing should be simple. You’ve got a proven brand, a repeatable model, and a network of operators who’ve bought into both.
Local Store MarketingThe Digital Local Store Marketing Playbook
Nisha Patel·You know you need to reach people near your business online. That part isn’t controversial.
PPC AdvertisingHow to Reduce Your Google Tax Bill
Connor Walsh·Most business owners and marketing directors accept their monthly Google Ads bill as a necessary cost of doing business. But there is a hidden surcharge buried in every account.
Local Store MarketingHow to Advertise a Local Business Without Wasting Your Budget
Rollyn Cañete·You’ve probably tried advertising your business before. Maybe you boosted a Facebook post, stuck a leaflet through some letterboxes, or sponsored the under-12s football team.
PPC AdvertisingThe Real Cost of Running Your Own Ads
Connor Walsh·You’re running ads on Google or Meta, and they’re working. Sort of.
Content MarketingHow to Use Static Images and Still Win with Video
James Ketchell·The algorithm wants video. Your followers want video.But most business owners don’t have time to film themselves every week.You’re not a content creator. You’re running a business.
Email MarketingEmail Marketing Isn’t Dead—But Your Strategy Might Be
James Ketchell·Most business owners send emails and hope for the best. But if you’re not seeing results, it’s not because email is outdated—it’s because your approach needs refining.
Content MarketingHow to write killer headlines in 2 mins or less!
James Ketchell·1️⃣ Make It Bold & Clear People scroll fast. If your headline isn’t instantly clear, it’s ignored.
Content MarketingCollaborating with Local Bloggers and Food Critics
Zoe Stimpson·The digital landscape of food blogging offers unique opportunities for local businesses to connect with their communities.
PPC AdvertisingHarnessing the Power of Social Media Ads for Quick Service Restaurants
Emily Hartley·Social media advertising has become an essential tool for quick service restaurants aiming to enhance their reach and engagement.
Local Store MarketingOptimising Google My Business: Strategies for Increased Local Traffic
Emily Hartley·In today’s digital landscape, maintaining an online presence is crucial for local businesses aiming to attract more customers.
Direct ResponseMeasuring ROI in Local Store Marketing with Direct Response Advertising
Emily Hartley·Profitable local store marketing relies on understanding and effectively measuring the return on investment (ROI).
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