Marketing
The Guide To Google Ads’ Reach Planner
Zoe Stimpson·Google Ads Reach Planner is a powerful tool within the Google Ads UI that can predict total user reach, costs, and frequency based on a number of audiences and budgetary inputs.
What Is Cost Per Click (CPC)? 9 Tried and Tested Ways to Optimize Your Advertising Campaigns
Zoe Stimpson·If you are just getting started with PPC (Pay Per Click), there are a lot of things that you need to understand to run your paid campaigns effectively.
PPC AdvertisingHere’s Why Your Google Ads Campaigns Aren’t Performing Well
Zoe Stimpson·Creating a high-performing Google Ads campaign is no simple task.
PPC AdvertisingWhat are PPC KPIs and how do you choose them?
Zoe Stimpson·When I was new to paid search I kept hearing about KPIs and whether or not they were being met.
How to Create the Ultimate Lead Capture Page: 11 Tips for 2020
Zoe Stimpson·I created my first lead capture page four years ago when I started my business. Let me confess to you now: I didn’t have a clue what I was doing.
PPC AdvertisingHow to Leverage Machine Learning to Improve AdWords Efficiency
Zoe Stimpson·Recent issues surrounding racial inequality in the United States have led to direct action in the digital marketing world as well.
A Large Email List Alone Doesn’t Generate Revenue, But Leveraging Affiliate Relationships Does
Zoe Stimpson·Learn how this product owner was able to co-market her products — and the products of other like-minded entrepreneurs — through an AWeber integration.
How to Win the “SEO vs. PPC” Debate
Zoe Stimpson·Believe it or not, some marketers are still taking sides in the “SEO vs. PPC” debate.
PPC AdvertisingIs Click Fraud Devouring Your Ad Budget?
Zoe Stimpson·Click fraud occurs when a pay-per-click advertisement is clicked on by a user with malicious or disingenuous intent.
SEOHere’s How To Improve Your Organic SEO Results Before Paying A Dime
Zoe Stimpson·And how to make sure you’re not annoying Google (and dropping down the search rankings).
PPC AdvertisingSmart campaigns helps small businesses reach more customers
Zoe Stimpson·Small businesses are looking for tools to get their business online and reach the right audience.
The Only SEO Checklist You Will Need in 2020: 41 Best Practices
Zoe Stimpson·If you are looking for an SEO checklist that will help you to increase your site’s organic traffic and rank on Google, you have just found it.
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