Marketing
How to be successful with Google Shopping Ads
Zoe Stimpson·Inflow’s new eBook reveals to eCommerce vendors how to better leverage Google Shopping Ads by avoiding three common mistakes and drive value with one of three…
8 Tools to Optimize Your Old Content for New Conversions
Zoe Stimpson·Is getting clicks your ultimate marketing goal? Of course not, you want your site visitors to perform an action instead of just landing and moving on.
PPC AdvertisingNew Google AdWords Ranking Formula
Zoe Stimpson·Before we indulge in the source of the Google Adwords ranking formula, let us understand what it is and how it is laid out for the maker.
Content Marketing10+ Buzzwords to Banish From Your Content Marketing Vocabulary
Zoe Stimpson·Like nails on a chalkboard, they elicit a bad reaction every time you read and hear them. Unfortunately, you see and hear them a lot – that’s one of the reasons you cringe. (Me?
PPC AdvertisingA Complete Guide to SEM (Paid Search)
Zoe Stimpson·What is SEM? When you buy ads on any Search Engine Result Pages to initiate a process to drive incoming website traffic, that is called SEM or Search Engine Marketing.
PPC AdvertisingGoogle Ads not Converting? Try These 4 Optimization Tricks
Zoe Stimpson·Adwords is not converting and you feel like you may be wasting your money.
How to Use Google Search Console to Drive More Search Traffic
Zoe Stimpson·Google ranks your most popular pages for dozens, if not hundreds, of search terms.
How Landing Pages Impact Quality Score on Every Ad Platform
Zoe Stimpson·In the world of pay-per-click (PPC) advertising, there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score.
Strengthen Your Brand In Unprecedented Times
Zoe Stimpson·Certain industries (such as fitness or streaming services) saw a peak in sales due to COVID-19 in Q2. With some locales slowly reopening, those sales have likely dipped.
PPC AdvertisingThree Basic Categories of Google Ads Bidding
Zoe Stimpson·There are only two certain things in life: death and Google Ads updates.
5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read
Zoe Stimpson·You sit down to write an important report or email to a client, boss, or co-worker. After much effort, you click “send”. You’ve outlined your strategies with great detail.
SEO vs. PPC: Are You Making the Most of Them?
Zoe Stimpson·One of the questions that are often asked of marketers is whether budgets should be allocated toward SEO or PPC or spread between both.
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