Marketing
SEO7 Ways SEO & PPC Can Work Together in 2021
Zoe Stimpson·If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it’s time to change that.
SEO3 Smart, Sustainable Ways to Monitor Your Organic Search Rankings
Zoe Stimpson·“Why don’t we rank first for [keyword]”? Every SEO analyst gets this question. And every business investing in SEO uses keyword rankings to judge performance.
Email Marketing4 Steps to Plan Your Email Marketing for the New Year
Zoe Stimpson·Get your email marketing ready for the new year with these 4 tips. See what worked, what didn’t, and how you can improve your email strategy. Phew, what a year!
Do Display URLs Matter in Paid Search?
Zoe Stimpson·In ad copy, we know that content can affect your ad performance. Headlines, keywords, or even the CTA can impact the ad performance.
PPC AdvertisingHow to Use Google Ads to Promote Your Business
Zoe Stimpson·If you’re thinking about spending some of your marketing funds on ads to reach your target audience, you’ll want to spend your money in the right place in…
Google Ads Help: About Smart Display campaigns
Zoe Stimpson·Learn more about Smart Display campaigns here: https://support.google.com/google-ads…
Email MarketingHow to Build an Email Funnel That Closes Sales Quickly
Zoe Stimpson·Don’t let the term “email funnel” scare you. It’s much easier than you think. It’s true that if you’re new to building funnels, you might feel slow as molasses at first.
SEO12 Important SEO KPIs You Should Track
Zoe Stimpson·The Importance of Properly Tracking KPIs Goals and KPIs are among the most important parts of your SEO strategy, yet one of the most commonly overlooked areas.
SEO3 Types of Pillar Page (and How They Help With Ranking)
Zoe Stimpson·What Is a Pillar Page? In effect, a pillar page is a hub or basis on which the cluster pages are built.
PPC AdvertisingHow Will Google Ads Limiting Search Terms Affect Account Managers?
Zoe Stimpson·Google Ads has started informing advertisers that they will begin limiting search term reports, due to privacy concerns.
SEOMobile-First Indexing Explained: What You Need to Know
Zoe Stimpson·Google has been working on mobile-first indexing for some time, developed in response to the drastic shift in the way people search (and browse) the web, and…
4 Copywriting Principles That Will Make Your Landing Page Convert Like Crazy
Zoe Stimpson·You’ve put in lots of time developing a bullet-proof content marketing strategy and spent a sizable budget on paid advertising — all to direct people to your new landing page.
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