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Optimize for conversion value with eCPC in Google Ads

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Google has added a new option for manual CPC bidding.

Google has extended maximize conversion value optimization to manual CPC bidding when you’ve opted into enhanced CPC (eCPC).

Scott Clark of BuzzMaven in Lexington, Kentucky was among those who’ve noticed the new option showing in the Google Ads.

Scott Clark@scottclark

Hey this is cool. Manual CPC with enhanced CPC on conversion value.

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Why we should care

Google rolled out its maximize for conversion value smart bidding strategy to search campaigns at the end of last month. That option aims to optimize for the greatest conversion value (cart value or a value you’ve applied to your conversion actions) while spending your entire daily budget.

The optimize for conversion value option with eCPC is a simplified version of the smart bidding option. It doesn’t have a goal of spending your daily budget, and you can’t set a target return on ad spend like you can with the smart bidding option. It will raise your max. CPC bids for clicks deemed more likely to lead to higher conversion value (rather than simply a conversion) when you choose that option. – Read more