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Google Ads Offers More Choices for Automated Bidding Strategies

My Post - 2019-09-12T164013.643.pngGoogle Ads is expanding its automated bidding solutions by giving advertisers three more options to choose from.

The three new choices include:

  • A new way to pay for campaigns
  • Expanded support for non-guaranteed deals
  • The ability to manage automated bidding at the insertion order level

Here’s more detail about the three new automated bidding options.

Outcome-based buying

With outcome-based buying, advertisers can now pay only for the outcomes they care about. Previously, automated bidding only supported buying on a cost-per-thousand impressions (CPM) basis.

Outcome-based buying supports cost-per-click buying for campaigns that use CPA or maximize conversion strategies.

Google Ads Display & Video 360 will optimize bids to help advertisers get more of the actions they care about – such as clicks, conversions, and installs. Advertisers will only be charged for clicks. – Read more

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