Google Ads is expanding its automated bidding solutions by giving advertisers three more options to choose from.
The three new choices include:
- A new way to pay for campaigns
- Expanded support for non-guaranteed deals
- The ability to manage automated bidding at the insertion order level
Here’s more detail about the three new automated bidding options.
Outcome-based buying
With outcome-based buying, advertisers can now pay only for the outcomes they care about. Previously, automated bidding only supported buying on a cost-per-thousand impressions (CPM) basis.
Outcome-based buying supports cost-per-click buying for campaigns that use CPA or maximize conversion strategies.
Google Ads Display & Video 360 will optimize bids to help advertisers get more of the actions they care about – such as clicks, conversions, and installs. Advertisers will only be charged for clicks. – Read more
