CRM software is a staple of sales technology, used by small start-ups and the largest enterprise organizations alike.
But what is CRM, and why should you be using it?
In this introductory guide, we’ll be looking at exactly what CRM means and how cloud-based software has revolutionized how sales teams go about implementing it, as well as the powerful features that make CRM software a must-have for all businesses.
What is CRM?
CRM stands for Customer Relationship Management. Any activity that covers the generation and building of relationships with customers through to the closing of deals falls under this umbrella.
As good sales and customer relations underpin successful business, having good CRM practices are especially important to your sales and marketing teams—marketing generates your leads, and sales guides them through to a completed purchase.
CRM software is a part of a business’ larger CRM practice, and a very important one, which aims to improve sales, customer relations and feedback insights into the sales and marketing process. With a properly implemented system, users can yield around 45% Return on Investment (ROI) for every dollar invested. – Read more
