Facebook Pixel for LeadDigital

Will advertisers flee a ‘free speech’ Twitter?

🐦  Will advertisers flee a ‘free speech’ Twitter? There is one significant complication with running an unmoderated (or only lightly moderated) social platform supported by advertisers: and that’s the advertisers themselves. They might leave!

👀  No you’re not paranoid, Amazon really is using Echo smart speaker conversations to target ads! Yes, you talking to the device – generates ad auction bids from advertisers that are as much as 30x higher than the bids would be without Amazon Echo speaker data.

🌍  LinkedIn Adds New Profile Links and Newsletter Promotion Options. LinkedIn has added a new option to showcase a link on your profile, along with new analytics tools for group posts, a video trimming feature on mobile, and new newsletter display options.

🛒 Buy now pay later on the rise in e-commerce stores. In the U.S. 80% of those shoppers use BNPL to avoid credit card debt, as do 70% in the U.K. If you’re not yet offering consumers BNPL options on your shopping cart, you could start to see significant impact to your conversion rates in coming months.

💰 U.K online sales continue to trend down. Online sales have been trending down since their peak in Feb 2021. They still sit on average at 20% above pre-pandemic levels, which supports the theory of a longer-term shift in consumer behaviour.

Facebook
Twitter
LinkedIn
Pinterest
Best franchise marketing

Best Digital Agency for Franchises: Top Picks for Boosting Your Business

Digital marketing has become an essential aspect of modern business, and franchises are no exception. With the rise of e-commerce and online shopping, franchises must have a robust online presence to remain competitive. However, creating and maintaining a digital marketing strategy can be challenging, especially for franchise owners who have

Read More »
smma meaning

SMMA Meaning: What Does SMMA Stand For in Digital Marketing?

Social Media Marketing Agencies (SMMAs) have become increasingly popular in recent years due to the growing importance of social media in the business world. SMMA meaning refers to companies that offer social media marketing services to businesses and individuals looking to increase their online presence. These agencies provide a range

Read More »