CRM software is a vital part of any sales department—whether you’re a start-up with a spreadsheet or an enterprise company with multiple sales teams, having some form of CRM software is a major boon when it comes to keeping track of all your leads and customers.
But modern businesses don’t just use CRM software; they use a whole stack of programs designed to perform various important tasks throughout the company.
But what if some of those programs could communicate? What if you could import from one program data with the click of a button? What if you could put to use all the data you’ve got siloed away in your CRM, for say, a marketing campaign? What if you could let your leads qualify themselves?