Whether large or small ads, every advertiser is in search of a tactic to optimize the campaign and spend less. Google provides a handy experience of creating an ad with Google Ad campaigns.
While thinking of creating an ad campaign using Google Adwords, you just need to make sure that you have a handful of keywords, have knowledge of writing an ad, and of course the credit/debit card details.
As per one recent research, approximately 80% of the search revenue in the USA is earned by Google. Knowing the amount of simplicity Google provides to the advertisers, it can become one of the smartest steps of any start-up companies to start an ad campaign to gain a good amount of leads.
Herewith we are giving you some of the top tips and tricks that can help you optimize your Google Ad Campaign.
1. Select the right time for showing the ads
If you are a marketer, and you are putting out ads, then it is necessary for you to understand the concept of the right person at the right time.
Picking up the right time and scheduling it becomes very much necessary. Just in case if you want to know how to decide on the time, usually B2B customers are available to check out the ads during the business hours. So you can schedule it between 9 AM to 5 PM for it to get more visibility and views. In case if it is B2C, then you need to search a pattern with some initial experiments to know the timings. (When you get the larger crowd to click on your links).
2. Target locations should be pre-studies and well-defined
Targeting the locations at the time of creating an Ad Campaign is an easy and critical task. It helps you focus your advertising on the areas where you will find the customers, and will hopefully help you increase your business profits as a result.
We suggest that you choose regions where your business can serve your ideal customers. But make sure you study well before targeting any location while creating Google Ads.
3. Device targeting plays a vital role in all the Google Ads
We have seen a considerable increase in the number of mobile users in the last 2 years. Specifically more and more users are shifting to small screens as compared to big screens.
It becomes vital for you to decide on whether you want to target the small screen users or the big screen users. Accordingly, Google will place your Ad.
4. Select the best and most valuable keywords
While you are in search of the keywords which match with your business, it becomes necessary for you to understand which keywords can fetch you how many clicks. Also, you need to keep in mind that selecting the top keyword in the list given by Google Keyword Planner will be costly for you.
You need to select the keyword which suffices your target audience and also it is not a broad keyword. Since it may receive lesser clicks.
5. Stop using low performing keywords
Keep a track of keywords that are used while creating the Ads. Keywords that are not very useful and not receiving good clicks can be stopped or at least paused for use. It will save your additional budget in using those keywords.
6. Increase your CTR with a better Ad copy
Your Ad title and copy decide on how better your Ad will be clicked. Better Ad copies will increase your CTR and overall quality leads will be its final output.
7. List all the negative keywords in order to save your budget
Keywords that you feel might just waste your money and will not give you quality lead can be listed in the negative keywords. These keywords are obviously related to your beneficial keywords. For example, a useful keyword could be “High-End Wooden Articles” and a negative keyword would be “Cheap Wooden Articles”. So, as an advertiser, it becomes necessary for you to also list these negative keywords which are just money wasters.
If you have understood these tips and tricks, it also becomes necessary for you to keep on experimenting with these tips and tricks in order to optimize your Ad Campaigns. – Read more