How Does Web Design Affect SEO?
When we hear the term, “SEO” or Search Engine Optimisation, we usually think of the content of the website and the keywords that go with it.
Yes, that helps the site to rank higher in search engine results pages, but we are missing another essential aspect that contributes to SEO – Web Design.
The trick is, if the keywords and design are well-integrated together, will make the website to come on top.
Many businesses fail to recognise the importance of a professional-looking design and how it brings a significant impact on their marketing efforts.
It is a common misconception that web design pertains only to impressive graphics. No, it’s not. It is more than just aesthetics.
To understand the role of web design to your SEO efforts, we have outlined the crucial points below:
Images
It’s true that a picture paints a thousand words and the same principle applies in web design.
Images can capture the attention of the audience and lure them to the site.
When putting images to your site, you must put in mind that it affects the load speed.
That means that when a user visits your site with large images, chances are they will leave the site because it loads at a slow rate.
To solve this matter, images need to be compressed and optimised to load faster.
Another important thing is how relevant the images are in line with the content of the site.
The header, tagline, titles, and the captions must be connected to the images and be able to reflect the business.
Don’t go with the trends. Yes, they are popular, but if you want to boost your SEO efforts, you should think about long-term results.
Trendy designs are great, but it is a unique design that will bring a lasting impression and higher online visibility. – Read more
