Google is introducing a new display ad format, called Swirl, that allows users to interact with 3D objects.
Marketers can utilize their company’s existing 3D assets to produce ads that engage users by letting them rotate the object and zoom in and out.
Google shared an example from a cosmetics company that created a 3D ad for one of its fragrances.
Notice how every interaction with the object creates an opportunity to provide more information about the product. As the perfume bottle is rotated several pieces of information appear with notes about the scent.
Google says the Swirl ad format is designed for mobile, but in the example above you can see the ad is being displayed on a desktop screen. – Read more