SEO and Adwords are key to the position on Google. There is a difference, so SEO offers a more sustainable solution, but it also requires more time and dedication. On the other hand, Adwords offers an instant solution that delivers results right away, but lasts just as much as your budget.
Both solutions can be used independently of the other, while both depend solely on Google rules. This search engine knowingly gives the parameters on the basis of which it performs the ranking of the results so that everyone can influence the positioning and this is called SEO.
Google also offers advertising that can put you in a lot of trouble ahead of all other search results called Adwords. In this case, it is not necessary to do SEO, but it can be useful.
SEO – Search Engine Optimization?
Search Engine Optimization is an action that aims to achieve a better position in organic searches (results that are not paid). In this search, the sites that are most related to the search terms are shown first and for which Google has determined that they are the authority in the requested topic. – Read more