Facebook Pixel for LeadDigital

Google Ads Brings New Sets of Data to Shopping Campaigns

My Post - 2019-11-14T145817.081.pngGoogle Ads can now report on cart data for shopping campaigns, tracking all information related to purchases.

Cart data goes buying tracking sales for products featured in an ad. An ad click on a product may lead to sales of other products, so cart data allows advertisers to see any items purchased after ads are clicked, which products are most likely to convert, and which items are the top sellers.

Enabling cart data for shopping campaigns offers the following benefits:

  • Detailed reports of items sold
  • Clear measure of revenue and profit generated by Shopping Ads
  • Detailed reporting on cart size and average order value

What’s Included in a Cart Data Report

Reports of Items Sold

Cart conversion data provided by retailers will be used to generate reports that contain details about items sold, such as

  • Which bidding entities (campaigns/ad groups/product groups) drive product sales
  • Whether or not users bought the products featured in the ads they clicked
  • Whether or not users bought products other than those featured in the ads they clicked
  • How different bidding dimensions (device or geographic location, for example) affect cart size and average order value
  • Which bidding entities deliver the highest gross profit

Attributed sales metrics

Attributed sales metrics measure the impact of a product as a lead generator. These metrics include:

  • Orders: Transaction completed after an ad click.
  • Revenue: Total amount of income from all transactions that are attributed to clicks on an ad.
  • Cost of goods sold (COGS): The total amount of business costs that are attributed to a certain product.
  • Gross profit: Total amount of profit from all transactions that are attributed to clicks on an ad.
  • Average order value: A metric that is calculated by dividing the revenue by the number of orders.
  • Average cart size: The average number of products in the order cart.

Offer-level sales metrics

Offer-level sales metrics measure the actual products sold in orders. These metrics include:

  • Units sold
  • Product revenue
  • Product gross profit
  • Product average COGS

Read more

best ad platforms

The 8 BEST Advertising Platforms for 2024

Sometimes, the allure of the new can sweep us off our feet. In the realm of advertising, this chase for the next big platform, the next untapped audience, it’s akin to a modern-day gold rush. We’re miners, sifting through the digital silt, hoping to find those glittering nuggets of audience

Read More »
Best franchise marketing

Best Digital Agency for Franchises: Top Picks for Boosting Your Business

Digital marketing has become an essential aspect of modern business, and franchises are no exception. With the rise of e-commerce and online shopping, franchises must have a robust online presence to remain competitive. However, creating and maintaining a digital marketing strategy can be challenging, especially for franchise owners who have

Read More »