Your campaigns might be running along perfectly fine right now.
But someday soon, you might suddenly find yourself entangled in something you didn’t anticipate.
You’ll have to struggle to free yourself before you lose sight of your goals – or your results sink.
Snags can happen anytime in your PPC programs.
You’re most susceptible to these snags when you’re new to paid search advertising.
When you know where the snags are hiding, you can take proactive steps to avoid them.
This article will help clear the PPC waters for you.
1. When a Daily Campaign Budget Really Isn’t a Daily Campaign Budget
Google Ads allow you to set a maximum daily campaign budget amount.
A reasonable person would take that to mean once you’ve spent your max budget for the day, no more would be spent.
But a reasonable person would be wrong.
In October 2017, Google Ads changed its rules so that your campaigns can spend up to twice your average daily budget.
The “max daily budget” is now something that is calculated and applied over the course of a month, not day by day.
In other words, Google calculates your monthly charging limit, which is the average number of days in a month multiplied by your average daily budget. And then they promise to not go over that over the course of a month.
Let’s illustrate with a few screenshots.
We’ve set a $50 budget in the example below: – Read more
