The internet is a constant force. A never-ending, all-consuming, stimulating space of new and old information that is updating every millisecond.
And as creators, our job is to make our mark on it.
That can feel a little (okay, REALLY) overwhelming.
But the daunting nature of the internet is the very thing that also makes it our greatest asset. It’s a never-ending, all-consuming, stimulating space where we can share our brand, every millisecond.
A recent study found that U.S. adults spend nearly half a day interacting with media- 11 hours and 6 minutes to be exact. And while the reality of that is a little astonishing, I see it as a major opportunity, and you should too!
Want to know why? Because we are creators.
And as creators who are determined to leverage the full force of the internet in our favor, we have to create content as though our lives depend on it. Because, well, they do.
If you’re wondering how to start leveraging the full force of the internet in your favor, you need to know two words: Landing Pages.
What are landing pages?
Landing pages are hosted web pages where new visitors and existing members of your audience can learn what your brand offers. With landing pages, visitors have the chance to subscribe to your content and/or product in exchange for an email address.
Why are landing pages important for your business?
Easily accessible and hyper-focused with your branded pitch, landing pages serve as a superior lead generating machine for your business.
Think about your own recent Google search- you enter your keywords into the search bar and in seconds, you’re shown thousands of pages that Google deems relevant to your search.
Overwhelm inevitably sinks in as you begin sifting through the pages wondering, “Is this the best answer to my question?” As a consumer, you’re looking for a relevant and quick solution.
Observing your own consumer habits is a great way to anticipate prospective needs. Since you know the journey of a consumer, you know exactly what they need, and you know what they don’t need. – Read more