Archive
16 Things That Can Hurt Your Site Rankings (SEO Checklist)
Zoe Stimpson·The worst nightmare for a webmaster happens when they find a sudden drop in their site rankings and all their hard work is gone! Are you one of those? Well, take a deep breath!
DataUsing Google Analytics’ Learning Resources
Zoe Stimpson·Google Analytics is sophisticated and comprehensive. Getting started — logging in, using the menu, viewing the reports — is straightforward.
DataGoogle Introduces Relative Mobile Conversion Rate Metric
Zoe Stimpson·Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates.
PPC AdvertisingGoogle Ads to remove accelerated ad delivery option next month
Zoe Stimpson·Search and Shopping campaigns using accelerated delivery will be switched to standard delivery by October 1.
PPC Advertising7 Expert Tips to Boost Your PPC Performance Today
Zoe Stimpson·Over the last decade, the number of account and campaign parameters to consider has shot up almost 20 times.
PPC AdvertisingGoogle Ads’ Optimization Score Now Includes Shopping Campaigns
Zoe Stimpson·Optimization scores in Google Ads will now include shopping campaigns as well as search campaigns.
SEO5 Tips to Improve Your Regional SEO Strategy
Zoe Stimpson·For some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach.
PPC AdvertisingAvoid Targeting Pitfalls & Save Budget with 7 Paid Search Best Practices
Zoe Stimpson·So you have a budget. Keywords and ads are ready to go. Ready to launch? Not quite.
SEOThe Hidden Opportunity for Ecommerce Websites in Google Images
Zoe Stimpson·Around three-quarters of U.S. internet users regularly or always search for visual content prior to making a purchase, according to eMarketer; only 3% never do.
PPC AdvertisingPaid Search is the Fastest Growing Ad Format in Retail
Zoe Stimpson·A new report on retail digital ad spending in 2019 reveals that paid search is the fastest growing ad format.
PPC AdvertisingHow Google Ads’ new keyword selection preferences work
Zoe Stimpson·A look at the potential impact of same-meaning close variants for exact match, phrase match and broad match modifier on your keyword matching.
StrategySearch marketing is moving back toward more human interaction
Zoe Stimpson·PPC expert Mark Irvine shared his insights during SMX London on what lies beyond the data to manage walled gardens with new opportunities in mind.
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