Archive
Email Marketing4 Steps to Plan Your Email Marketing for the New Year
Zoe Stimpson·Get your email marketing ready for the new year with these 4 tips. See what worked, what didn’t, and how you can improve your email strategy. Phew, what a year!
Do Display URLs Matter in Paid Search?
Zoe Stimpson·In ad copy, we know that content can affect your ad performance. Headlines, keywords, or even the CTA can impact the ad performance.
PPC AdvertisingHow to Use Google Ads to Promote Your Business
Zoe Stimpson·If you’re thinking about spending some of your marketing funds on ads to reach your target audience, you’ll want to spend your money in the right place in…
DataHow to Analyze Site Visitor Engagement With Google Analytics Reports
Zoe Stimpson·Wondering if the people you send to your website find what they’re seeking? Want insights to improve the customer journey?
StrategyA Practical Guide to Building a CRO Roadmap
Zoe Stimpson·If you’ve recently embarked on your CRO journey, here’s a couple of questions for you: How do you prioritize your experimentation ideas?
StrategyWhy You Need a Customer Journey Map and How To Build One
Zoe Stimpson·Imagine travelling to a country for the first time by yourself. Without a guide or some sort of map, you’ll definitely get lost.
DataHow To Optimize Offline Conversion Tracking
Zoe Stimpson·Offline conversion tracking is a dream for B2B advertisers.
Google Ads Help: About Smart Display campaigns
Zoe Stimpson·Learn more about Smart Display campaigns here: https://support.google.com/google-ads…
DataIntroducing the new Google Analytics
Zoe Stimpson·Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them.
8 Steps to Achieve Personalized Ecommerce for Better Sales
Zoe Stimpson·Customers have come to expect personalization when they’re shopping online. They’re starting to see this as a standard service and appreciate receiving special, tailored offers.
7+ Facts About Shopping Cart Abandonment & Recovery
Zoe Stimpson·Shopping cart abandonment is the most heartbreaking of conversion killers. it is also a fertile place to increase the performance of your website.
Email MarketingHow to Build an Email Funnel That Closes Sales Quickly
Zoe Stimpson·Don’t let the term “email funnel” scare you. It’s much easier than you think. It’s true that if you’re new to building funnels, you might feel slow as molasses at first.
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