Archive
PPC Advertising4 Helpful Tips to Get the Most Out of Your PPC Campaign
Zoe Stimpson·Are you ready to use pay-per-click ads for your business? Keep reading for some helpful tips to get the most out of your PPC campaigns.
SEOHow to Get Google to Index Your Site (Faster)
Zoe Stimpson·For your landing pages, blogs, homepages, and other online content to show up in Google’s search engine results, you need to ensure your website is indexable.
SEOHow to Build a Site Structure for SEO
Zoe Stimpson·Getting your website’s structure right is one of the most important technical SEO basics, yet it’s often overlooked. A website shouldn’t be a random collection of pages and posts.
Social MediaHow To Generate Leads on Social Media: A Step-By-Step Guide
Zoe Stimpson·Want to generate leads for your business on social media? Then you’ve come to the right place.
Lessons Learned in Automated Bidding for PPC
Zoe Stimpson·Automated bidding, dear reader, is here to stay whether you’ve been embracing it with arms wide open or neglecting it like the Dursleys neglected Harry P.
Content MarketingThe Beginner’s Guide to Setting Up a Blog
Zoe Stimpson·Did you know that there are more than 600 million blogs on the internet, and that 77% of web-surfers read blogs regularly?
SEOSubdomain vs. Subdirectory: Which Is Better for SEO?
Zoe Stimpson·One of the biggest ‘arguments’ in SEO is the subdomain vs. subdirectory debate. Which is better for SEO? Does it actually make a difference?
Email MarketingEmail Lead Generation: 6 Techniques To Get More Leads Fast
Zoe Stimpson·It’s not really up for debate. Email is the single best platform for generating leads, nurturing customers, and making consistent sales. I know… THE best? Really?
SEOHTML Sitemap: The Benefits for SEO and Users
Zoe Stimpson·Well-executed technical SEO means making your website crawlable. An HTML sitemap is the key to success.
SEO7 Ways SEO & PPC Can Work Together in 2021
Zoe Stimpson·If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it’s time to change that.
SEO3 Smart, Sustainable Ways to Monitor Your Organic Search Rankings
Zoe Stimpson·“Why don’t we rank first for [keyword]”? Every SEO analyst gets this question. And every business investing in SEO uses keyword rankings to judge performance.
DataWhat Is Bounce Rate and What Is a Good Rate?
Zoe Stimpson·A site’s bounce rate is important because it tells you how well people are — or more importantly, aren’t — engaging with a webpage’s content or user experience.
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