Strategy
StrategyBeyond the traditional marketing funnel — a new formula for growth
Zoe Stimpson·Google’s President of the Americas Allan Thygesen explains how intent-rich moments are altering the shape of the marketing funnel. Marketing has always been about driving growth.
8 Marketing Tactics to Boost Your Mobile Conversion Rates
Zoe Stimpson·It’s no surprise, but the number of mobile users continues to grow with each passing year.
StrategyHow to Identify Your Target Audience for Better Marketing
Zoe Stimpson·What is a target audience? And why does your specific target audience matter? That’s what we’re going to cover today.
StrategyFive key skills of the modern marketer
Zoe Stimpson·Great marketing is not hard to define: great marketing matters. It is helpful and relevant. It is engaging.
StrategyHow brands use colour psychology to reinforce their identities
Zoe Stimpson·A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers.
StrategyCan Omnichannel Marketing Exist in a World of Walled Gardens?
Zoe Stimpson·Opinion: Others in the industry are already working more cooperatively The advertising and marketing industries are currently facing two seemingly contradictory problems.
StrategyHow can employee advocacy boost brand marketing?
Zoe Stimpson·When it comes to finding people to promote or champion a brand, companies typically look outwards in search of happy customers.
StrategyThe Hidden Reason Your Marketing Team (And Business) is Stuck
Zoe Stimpson·It’s inevitable … your marketing team will get stuck. But what if you don’t even realize you’re stuck? What if you’re trucking along thinking all is status quo and it isn’t?
StrategyThe Key to Successfully Generating New Leads for Your Company
Zoe Stimpson·As the founder of a digital marketing company, I am tasked with the goal of generating new leads for my clients and I am constantly testing out innovative ways in my pursuit.
StrategyThe Future of Digital Marketing in a Data-Privacy World
Zoe Stimpson·Tougher regulations and rising distrust have companies scrambling to figure out how to create stronger ties with their customers Companies have long collected…
LifeMeasuring progress
James Ketchell·What happens when your old metrics stop working for you?
Strategy5G is coming and will change digital advertising in more ways than you think
Zoe Stimpson·4G brought about video streaming, app stores, programmatic auctions and an entry point into the world of virtual reality, augmented reality and artificial intelligence.
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