Strategy
StrategySEO & PPC: How Advertising Data Can Improve Your Organic Results (and Vice Versa)
Zoe Stimpson·When marketers are looking at different marketing platforms and channels, they may be looking at them in isolation — for example, seeing SEO as being…
Here’s Why Inclusive Web Design with SEO Wins 2020
Zoe Stimpson·Inclusive web design with SEO creates new opportunities for digital marketers and web designers seeking a competitive edge.
StrategySEM vs. SEO vs. PPC Defined: What’s the Difference?
Zoe Stimpson·As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital marketing terms similarly.
StrategyHow To Decrease Decision Fatigue And Increase Conversions
Zoe Stimpson·With so much of our lives spent trying to choose from oversized lists of options, why not make your website simpler?
StrategySearch marketing is moving back toward more human interaction
Zoe Stimpson·PPC expert Mark Irvine shared his insights during SMX London on what lies beyond the data to manage walled gardens with new opportunities in mind.
StrategySEO vs. PPC: A Few Forgotten Truths
Zoe Stimpson·For years, people in this industry debated the merits of paid search advertising versus organic search marketing. Which was better? Which one should you put your resources into?
StrategyIs voice over-hyped? A new survey suggests lower adoption than previously thought
Zoe Stimpson·iPhones dominate usage, despite aggressive promotion of the Google Assistant.
Google My Business boosts visibility of business offers in Google Posts
Zoe Stimpson·A new feature in Google Posts can display up to 10 offers from your business.
Voice gaining on mobile browser as top choice for smartphone-based search
Zoe Stimpson·Since 2018, voice has become more users’ first choice for mobile search. We increasingly are talking to our phones in public.
StrategyDuplex-powered Google Assistant restaurant booking expanding to more states and users
Zoe Stimpson·Available on Pixel phones, it will be rolling out to other Android and iOS users in the near future.
StrategyDesigning Mobile Websites For Voice Search
Zoe Stimpson·In January 2018 alone, consumers conducted over 1 billion voice searches. By 2020, it’s estimated that 30% of all online searches will take place without the use of a screen.
StrategySEO vs PPC: How to Choose What’s Best For Your Business
Zoe Stimpson·As a business owner are you often confused about choosing the right online marketing channel? Most businesses struggle with scanty resources.
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