Marketing
11 tips for using Google Ads’ new audiences like a pro
Zoe Stimpson·Learn how to reach your ideal customer with Google Ads’ new audience types for Search ads. Google introduced audiences to Search ads over seven years ago with the creation of RLSA.
Email Marketing5 Reasons Why You Should Rewrite or Delete Your Email Outreach Templates
Zoe Stimpson·I’m a big believer that honesty opens doors, particularly when it comes to building long-term relationships with people you are reaching out to.
SEOThe SEO guide every small business needs to read
Zoe Stimpson·Want your business website to rank where it matters?
PPC AdvertisingWhat You Should (& Should Not) Do with Your Sitelinks
Zoe Stimpson·Of the many functions available to us in Google Ads, one of my favorites is sitelinks. Sitelinks are fantastic because they’re so effective and versatile.
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Zoe Stimpson·Sitelinks, the first Google ad extension, was introduced in 2009.
SEOWhat Does It Mean to ‘Do SEO’?
Zoe Stimpson·Several years ago, it became apparent that what we were doing wasn’t working.
PPC AdvertisingWhat You Should (& Should Not) Do with Your Sitelinks
Zoe Stimpson·Of the many functions available to us in Google Ads, one of my favorites is sitelinks. Sitelinks are fantastic because they’re so effective and versatile.
PPC AdvertisingHow to Track Online and Offline Conversions in Google Ads
Zoe Stimpson·It looks like you have all of the right Google Ads campaigns set up and your ads are generating lots of clicks.
PPC AdvertisingA Guide to Every Automated Google Ad Type
Zoe Stimpson·Google Ads has made a big push toward automation, with rapid-fire changes to automated bid strategies and ad types in particular.
SEO7 Reasons Why an HTML Sitemap Is a Must-Have
Zoe Stimpson·A sitemap guides your website visitors to where they want to go. It’s where they turn if they haven’t found what they are looking from those dropdown menus.
PPC AdvertisingGoogle Ads Introduces Improved Keyword Recommendations
Zoe Stimpson·Google Ads is updating optimization scores by improving the relevancy and quality of keyword recommendations.
PPC AdvertisingSmall accounts and Responsive Search Ads – Adopt or not?
Zoe Stimpson·There can be a wide range of benefits to small accounts adopting RSAs if done properly.
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