Marketing
PPC Advertising10 Important PPC Trends to Watch in 2020
Zoe Stimpson·What does the future hold for PPC? This is a question we ask every year here at Search Engine Journal.
PPC AdvertisingIs It Time to Give Google Ads Message Extensions Another Try?
Zoe Stimpson·Google Ads message extensions were rolled out in October 2016 without a lot of fanfare.
PPC Advertising5 Innovative PPC Tactics to Try Today
Zoe Stimpson·Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks.
SEOHow to Optimize Your Landing Page SEO
Zoe Stimpson·Optimizing a landing page for SEO to bring in organic traffic is slightly trickier than ranking a blog post.
PPC AdvertisingGoogle Ads Brings New Sets of Data to Shopping Campaigns
Zoe Stimpson·Google Ads can now report on cart data for shopping campaigns, tracking all information related to purchases. Cart data goes buying tracking sales for products featured in an ad.
SEOSEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid
Zoe Stimpson·Keyword research is an integral part of any SEO marketer’s job. But according to a study compiled a few years back, few people actually love keyword research.
![Everything You Need to Know About Google Ads Remarketing [+ Expert Strategies]](https://pub-4210882e50da42bda071ccb76c47e2e3.r2.dev/Blogs/originals/503e597c03fe4d6a920153bd2f32bc7c63c4207aa38b28a9600ba2f3af856172.png)
PPC AdvertisingEverything You Need to Know About Google Ads Remarketing [+ Expert Strategies]
Zoe Stimpson·One of the most critical campaign types for your eCommerce marketing strategy is Google Ads remarketing.
Content Marketing6 tips to help you create content that will impress humans and Google
Zoe Stimpson·In partnership with the UK Domain, we explain how to create content that is pleasing to humans as well as Google and other search engines.
PPC AdvertisingGoogle Ads New Lead Form Extensions Beta
Zoe Stimpson·Google announced, ten days after it launched, a new beta called lead form extensions.
SEOWhat to Do When Google Is Ranking the Wrong Page for Your Keywords
Zoe Stimpson·It’s typically a good thing when you find out your website is ranking for a keyword you’ve been targeting, right?
PPC AdvertisingHow to Track Offline Conversions from Your Google Ads
Zoe Stimpson·Even if you work strictly as a digital marketer, you know that marketing doesn’t take place solely in an online bubble.
SEO11 Reasons Your Website Can Have a High Bounce Rate
Zoe Stimpson·The dreaded high bounce rate. It makes the shoulders of online marketers tense up and causes their foreheads to wrinkle up with concern. What Is Bounce Rate?
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