Marketing

SEO

5 of the Most Complex SEO Problems & How to Fix Them

Zoe Stimpson·12 Feb 2020

Today, running a thorough and comprehensive SEO campaign is paramount for ranking.

SEO

How to Overcome Technical SEO Issues on a Budget

Zoe Stimpson·11 Feb 2020

“How can I overcome technical SEO issues on a budget?” While some technical issues will require allocating a budget to tackle, others are pretty simple to address yourself.

PPC Advertising

Introduction to AdWords competitor targeting

Zoe Stimpson·10 Feb 2020

In this digitalized world, marketing your business online is one of the significant factors contributing to the growth of a business.

PPC Advertising

Impactful Strategies for Growing Your Customer Base with Google Ads

Zoe Stimpson·9 Feb 2020

Google Ads is the alpha and omega of paid advertising. You can’t even think about establishing your brand and growing your customer base without it.

PPC Advertising

How to gain a better Google Ad-Campaign performance

Zoe Stimpson·8 Feb 2020

Whether large or small ads, every advertiser is in search of a tactic to optimize the campaign and spend less.

PPC Advertising

Top 10 Must-Try PPC Tactics for 2020

Zoe Stimpson·6 Feb 2020

If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve.

SEO

Why Featured Snippets Are Still Important

Zoe Stimpson·5 Feb 2020

Google Search Liaison tweeted an update on how Google will be serving Featured Snippets in search.

Google Ads’ Performance Planner can help predict performance across accounts

Zoe Stimpson·4 Feb 2020

The new forecasting tool works with auction data, seasonality and recent history to help you decide how to allocate your budget across accounts.

PPC Advertising

How to Create Effective Ads with Google’s Keyword Planner

Zoe Stimpson·3 Feb 2020

With over 5.5 billion searches made on Google per day, there’s no question that the platform is the place we turn to for answers on just about everything.