Marketing
GoogleUse Google Trends to understand how your customers’ needs are evolving
Zoe Stimpson·When market dynamics change rapidly, it can be challenging to understand how your customers’ needs are evolving.
SEOHow to Do an SEO Competitive Analysis
Zoe Stimpson·Competitive analysis is something that all site owners should be doing, yet far too many are either not doing it all, or are doing it haphazardly.
Google Search Improvements During Coronavirus Pandemic: Google News Update 59
Zoe Stimpson·In the past week, Google has improved the SERPs to help people find which restaurants are still offering delivery and takeout, and it has continued to expand…
PPC AdvertisingWhy you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations
Zoe Stimpson·It’s not the right tool for addressing conversion rate volatility during this time. Here’s why.
Social MediaWhat Nonprofits Taught Me About Social Media Marketing (and how it applies to COVID-19)
Zoe Stimpson·It’s no surprise that the coronavirus has caused either a spike or downfall for companies and marketers across the world.
Customers Still Need You: Here’s How to Start Your Online Business Quickly
Zoe Stimpson·A lot of small business owners are feeling immense pressure right now.
Email MarketingEmail Drip Campaign Guide with 5 Examples
Zoe Stimpson·You’ve probably read a lot of case studies about people increasing subscribers and sign ups using email marketing.
PPC AdvertisingShould providers be advertising their services at the moment?
Zoe Stimpson·Many aged care and retirement living providers are asking whether they should or shouldn’t be advertising right now, writes Gill Walker.
SEOHow To Use Google Keyword Planner for SEO and PPC Campaigns
Zoe Stimpson·Solid keyword research underpins every successful SEO and PPC strategy.
PPC AdvertisingTips for Easier PPC Analysis
Zoe Stimpson·Analysis can be overwhelming. Sometimes even the word “analysis” will cause panic in folks. Where do I start? How the heck do I pull insights out of all these numbers?
Email MarketingMailchimp Vs. ClickFunnels: Which Lead-Gen Service is Better?
Zoe Stimpson·Find out whether ClickFunnels or Mailchimp is the best fit for your business. We’ll walk through features, integrations, case studies, and third-party reviews.
PPC AdvertisingNine tactics to improve your PPC campaign performance in 2020
Zoe Stimpson·With 2020 bringing so many changes how do you ensure that your PPC campaign is working as per the plan? Expert tips to successfully execute PPC marketing.
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