Social Media
Social MediaWhy Chanel is the most influential luxury brand on social
Zoe Stimpson·The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.
Social Media3 Ways To Monetize Social Media That Actually Work
Zoe Stimpson·Everybody and their mother is using social media in some way these days – in fact, there’s now an estimated 2.62 billion active users of social platforms, and rising every day.
Social MediaHow to Grow Your Audience With Facebook Video Marketing
Zoe Stimpson·Ever feel guilty spending hours on Facebook watching videos? You’re not alone.
Social MediaIf You’re Treating Influencer Marketing Like Advertising, You’re Doing It Wrong
Zoe Stimpson·It’s strange to think, as accustomed as we are to social media, that it has only been around for about two decades.
Social Media6 keys to successful social media measurement
Zoe Stimpson·Social media measurement tools enable marketers to determine which tactics work best.
Social MediaOnly 4% of marketers are taking dark social seriously
Zoe Stimpson·Remember the days when you used to have conversations on your friends’ Facebook walls? Now, most conversations take place within the walls of dark social.
Social Media5 Ways Instagram Can Reinvigorate Your Brand
Zoe Stimpson·Today’s most successful brands know how to deliver visual content that’s both informative and engaging, and when it comes to sharing that content, there are…
Social MediaIs social media marketing still a thing?
Zoe Stimpson·Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam … or is it just taking off? Is social media marketing still a thing? – Read
Social MediaA Step-by-Step Guide to Setting Up and Growing Your YouTube Presence
Zoe Stimpson·When was the last time you saw a video on YouTube? I bet you’ve seen one today. YouTube is too huge and too popular for marketers to ignore. – Read
Social MediaThe Grim Future Of Social Media
Zoe Stimpson·It’s time to rethink social channels as part of the B2B marketing mix. I was pretty discouraged when the news broke about the breach of security at Facebook.
Social MediaHow to Use YouTube to Market Your Business
Zoe Stimpson·Since it’s introduction in 2005, the video sharing/social media site YouTube has become an indispensable advertising and marketing tool for businesses in…
Social MediaAre virtual stars the next step for influencer marketing?
Zoe Stimpson·A new phenomenon has cropped up, which hasn’t done much to help perceived authenticity within the industry.
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