PPC Advertising
PPC Advertising7 Expert Tips to Boost Your PPC Performance Today
Zoe Stimpson·Over the last decade, the number of account and campaign parameters to consider has shot up almost 20 times.
PPC AdvertisingGoogle Ads’ Optimization Score Now Includes Shopping Campaigns
Zoe Stimpson·Optimization scores in Google Ads will now include shopping campaigns as well as search campaigns.
PPC AdvertisingAvoid Targeting Pitfalls & Save Budget with 7 Paid Search Best Practices
Zoe Stimpson·So you have a budget. Keywords and ads are ready to go. Ready to launch? Not quite.
PPC AdvertisingPaid Search is the Fastest Growing Ad Format in Retail
Zoe Stimpson·A new report on retail digital ad spending in 2019 reveals that paid search is the fastest growing ad format.
PPC AdvertisingHow Google Ads’ new keyword selection preferences work
Zoe Stimpson·A look at the potential impact of same-meaning close variants for exact match, phrase match and broad match modifier on your keyword matching.
PPC AdvertisingGoogle Ads’ new account map makes it easier to visualize manager accounts
Zoe Stimpson·The tool is now available in all manager accounts.
PPC AdvertisingDo These 3 Things Before Google Changes How Keyword Match Types Work
Zoe Stimpson·Google announced another round of updates to how close variants will work. Queries with the same meaning could already trigger ads for exact match keywords as of September 2018.
PPC AdvertisingDon’t Get Entangled in These PPC Snags!
Zoe Stimpson·Your campaigns might be running along perfectly fine right now. But someday soon, you might suddenly find yourself entangled in something you didn’t anticipate.
PPC AdvertisingGoogle Keyword Planner Updated to Show the Most Relevant Keyword Ideas
Zoe Stimpson·Google has updated its Keyword Planner tool with the ability to show the most relevant keyword ideas based on the seed keyword.
PPC AdvertisingGoogle Officially Launches Gallery Ads in Beta
Zoe Stimpson·Google’s new gallery ads, first introduced this past May, are now rolling out to advertisers in beta.
PPC AdvertisingCostly Mistake You Must Avoid in Google Ads
Zoe Stimpson·Ads on Google is a blessing to online marketers. What makes it more attractive and best is that the advertisement is paid only after the dormant customers have seen the ad.
PPC AdvertisingGoogle Ads Close Variants to Include Words With the Same Meaning
Zoe Stimpson·Google Ads is expanding close variants to include words that have the same meaning as the original keyword.
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