PPC Advertising
PPC AdvertisingDemystifying visibility metrics in Google Ads
Zoe Stimpson·Here are six metrics to help advertisers determine how often – and where in the SERPs – ads are showing up to help identify maximize growth opportunities.
PPC Advertising10 Tips to Win at Local PPC
Zoe Stimpson·Local PPC is near and dear to my heart: helping members of the community profit by contributing to their communities is both satisfying and scalable.
PPC AdvertisingGoogle tests carousel local pack with ads included
Zoe Stimpson·In this new design, Google is not showing as many local results by default. Google has been testing a new design for the “local pack,” the local results box in the search results.
PPC AdvertisingFive ways to target ads on Google that don’t involve keywords
Zoe Stimpson·Google is synonymous with search, but there are many different ad types available to Google advertisers that don’t require keyword targeting at all.
PPC Advertising5 Ways SMBs Can Engage with Customers Using Paid Search
Zoe Stimpson·Technology is in a constant state of flux and evolution, and the way consumers interact with technology affects how they search and inevitably, how they…
PPC Advertising6 Google Ads Targeting Hacks to Lower CPCs and Boost Sales
Zoe Stimpson·Do you want to keep your Google CPCs low while still reaping big rewards – heaps of converting traffic? Of course you do! That’s the ultimate eCommerce traffic goal, isn’t it?
Three reasons PPC campaigns fail that nobody seems to care about
Zoe Stimpson·Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry, they’ll tell you. It’s “quick and easy”.
PPC Advertising4 Tips to Write Your Best Google Ads Ever
Zoe Stimpson·For those of us in the Northern Hemisphere, summer’s in full swing.
PPC AdvertisingWhy Last-Click Attribution Is Killing Your PPC Performance
Zoe Stimpson·Do you sometimes find yourself frustrated by the lack of results when trying a new automation, whether it’s Smart Bidding from Google or something you created…
PPC AdvertisingWhat You Need to Know About PPC Budgets & Bidding
Zoe Stimpson·A PPC budget is how much money is committed to online traffic acquisition efforts since advertising charges only accrue after a prospect clicks on your ad.
PPC AdvertisingGoogle Gallery Ads – Another Day, Another New Ad Format
Zoe Stimpson·Google is introducing image ads to search by unveiling a new Gallery Ad format.
PPC AdvertisingNine Google Ads hacks to improve your CTR and conversion rate
Zoe Stimpson·Advertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at advertising.
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