PPC Advertising
PPC Advertising5 Common Google Ads Mistakes To Avoid
Zoe Stimpson·Google Ads are a science and an art. Here’s how to master both.
PPC Advertising3 Unconventional Ways to Use Automated Bidding
Zoe Stimpson·Smart bidding has been around for a good amount of time now which hopefully means you’ve been able to play around with it on your accounts.
PPC AdvertisingHow to Improve Your Ecommerce Project Using Google AdWords
Zoe Stimpson·There are lots to be said about Google AdWords. Some entrepreneurs decide to abandon it altogether and focus on entirely different prospects.
PPC AdvertisingGoogle Ads App Now Displays Campaign Optimization Scores
Zoe Stimpson·Google has updated the Google Ads app with support for campaign optimization scores.
PPC Advertising4 Things That May Surprise You About Automated PPC Bidding
Zoe Stimpson·It’s no surprise that Google, with its massive capabilities in machine learning, is pushing hard to take as much control over PPC bid management as possible.
PPC AdvertisingGoogle Ads Offers More Choices for Automated Bidding Strategies
Zoe Stimpson·Google Ads is expanding its automated bidding solutions by giving advertisers three more options to choose from.
PPC AdvertisingGoogle Ads Expands Keyword Variant Matching, Again
Zoe Stimpson·Over the past couple of years Google Ads has expanded the use of close keyword variants.
PPC AdvertisingWe audited Google Ad recommendations: What we learned will surprise you
Zoe Stimpson·The analysis revealed adding sitelinks to ads and replacing trademark terms can help but optimization scores of ad copy might not.
PPC AdvertisingAdvanced PPC Strategies for Your Ecommerce Site
Zoe Stimpson·Ecommerce is one of the most challenging and competitive verticals in SEM.
PPC Advertising5 Tips For Better Results With Google Ads
Zoe Stimpson·Using Google Ads to generate leads? What you don’t know could be costing you money. Over the last couple of decades, the marketing world has seen some major changes.
PPC AdvertisingGoogle Ads Introduces Seasonality Adjustments for Smart Bidding
Zoe Stimpson·Google Ads is rolling out seasonality adjustments for smart bidding for search and display campaigns.
PPC AdvertisingGoogle Ads to remove accelerated ad delivery option next month
Zoe Stimpson·Search and Shopping campaigns using accelerated delivery will be switched to standard delivery by October 1.
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